Legal
Privacy Policy
This privacy policy explains how we process personal data when you visit the Swiss PMF Academy website. We process personal data in accordance with the Swiss Federal Act on Data Protection (FADP) and, where applicable, the EU General Data Protection Regulation (GDPR).
1. Controller and contact
Responsible for data processing on this website:
HannaZ GmbH (PMF Factory), Michael Sauter
Oberdorfstrasse 27A
9548 Matzingen, Switzerland
Email: michael@pmf-factory.com
Swiss PMF Academy is a program powered by SICTIC (Swiss ICT Investor Club) and PMF Factory. For all questions about data protection on this website, please contact the address above.
2. Visiting the website (server log files)
When you open this website, our hosting provider automatically processes technical data that your browser sends: IP address, date and time of access, page requested, referrer, browser type and operating system. This is needed to deliver the website securely and stably. Log files are stored by the hosting provider for a limited period and are not combined with other data.
Hosting provider: Cloudflare, Inc., 101 Townsend St, San Francisco, CA 94107, USA. Cloudflare delivers the website through its global network, which may include servers in the USA. Cloudflare is certified under the EU-US and Swiss-US Data Privacy Framework. More information: Cloudflare Privacy Policy.
3. Cookies and local browser storage
We only set analytics cookies if you consent (see section 4). In addition, the website stores the following small entries in your browser's local storage. They never leave your device on their own:
- pmf_consent: remembers whether you accepted or declined analytics cookies.
- pmfcheck_id: a random, anonymous ID that prevents the same PMF Check from being stored twice (see section 5). It contains no personal information.
You can delete these entries at any time in your browser settings. You can change your cookie choice at any time via "Cookie settings" in the website footer.
4. Google Analytics
With your consent, we use Google Analytics 4, a web analytics service of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, and Google LLC, USA ("Google"). Google Analytics uses cookies to analyse how visitors use the website, for example which pages are viewed, where visitors come from, and which actions they take (such as clicking "Book a call", completing the PMF Check or downloading the e-book).
Google Analytics 4 does not store full IP addresses. Data may nevertheless be transferred to and processed in the USA. Google is certified under the EU-US Data Privacy Framework and the Swiss-US Data Privacy Framework. Analytics data is retained for 2 months.
Legal basis: your consent (Art. 6(1)(a) GDPR). Google Analytics is only loaded after you click "Accept". You can withdraw your consent at any time via "Cookie settings" in the footer. More information: Google Privacy Policy.
5. PMF Check
The 8-question PMF Check is a self-assessment. When you have answered all 8 questions, your answers, the resulting score, the page address and a random anonymous ID (see section 3) are sent to a Google Sheet operated by us (Google Workspace / Google Apps Script, Google LLC). We do not collect your name, email address or IP address with the PMF Check, and we cannot identify you from these results. We use them in aggregated form to improve the program.
6. Proposing a startup (investor form)
Investors can propose a startup via a form provided by Notion Labs, Inc., USA ("Notion"). The form collects your name, email address and your text about the proposed startup. We use this data only to review the proposal and to contact you about it. The data is stored in our Notion workspace. Notion may process data in the USA; Notion uses Standard Contractual Clauses for international transfers. Please only mention a startup or its founders if you are entitled to share this information.
Legal basis: your request (Art. 6(1)(b) GDPR) and our legitimate interest in selecting participants (Art. 6(1)(f) GDPR). More information: Notion Privacy Policy.
7. Booking a call
The "Book a call" buttons lead to Microsoft Bookings, a service of Microsoft Ireland Operations Ltd. and Microsoft Corporation, USA. When you book an appointment, you enter your name, email address and optionally further information. We use this data to hold and prepare the call. More information: Microsoft Privacy Statement.
8. Free e-book download
The e-book download leads to a form of HubSpot, Inc., USA ("HubSpot"). The data you enter there (such as name and email address) is processed by PMF Factory to send you the e-book and, if you agree, further information. Details are provided in the HubSpot form. More information: HubSpot Privacy Policy.
9. Google Fonts
This website loads fonts from Google Fonts (Google LLC). When the page loads, your browser connects to Google's servers, which transmits your IP address to Google. This serves the uniform and appealing presentation of the website (legitimate interest, Art. 6(1)(f) GDPR). More information: Google Fonts privacy FAQ.
10. Overview of service providers
| Service | Provider | Purpose | When |
|---|---|---|---|
| Hosting | Cloudflare, Inc., USA | Deliver the website | Every visit |
| Google Fonts | Google LLC, USA | Fonts | Every visit |
| Google Analytics 4 | Google Ireland / Google LLC | Usage statistics | Only with consent |
| Google Sheets (Apps Script) | Google LLC, USA | Anonymous PMF Check results | After completing the PMF Check |
| Notion Forms | Notion Labs, Inc., USA | Startup proposals | When you submit the form |
| Microsoft Bookings | Microsoft, Ireland / USA | Booking calls | When you book a call |
| HubSpot Forms | HubSpot, Inc., USA | E-book download | When you request the e-book |
11. Retention
We keep personal data only as long as needed for the purposes described, or as required by law. Startup proposals and booking data are deleted when they are no longer needed for the program selection, at the latest 2 years after the last contact, unless you have become a participant.
12. Your rights
You have the right to request information about your personal data, and to have it corrected or deleted. Where the GDPR applies, you also have the right to restrict processing, to data portability, to object to processing, and to withdraw consent at any time with effect for the future. To exercise your rights, write to michael@pmf-factory.com.
You may also lodge a complaint with a supervisory authority: in Switzerland the Federal Data Protection and Information Commissioner (FDPIC, edoeb.admin.ch), or the data protection authority in your EU country of residence.
13. Changes
We may update this privacy policy when our website or the services we use change. The current version is always published on this page.